altreforme loves Moschino

altreforme loves Moschino

September 2011

altreforme has been selected by Moschino, the prestigious Italian fashion brand, to furnish the new 290 square metres boutique situated in the heart of the French capital of fashion, the luxurious Rue du Faubourg Saint-Honoré in Paris. The interior design concept is inspired by the famous theatrical character Arlecchino and by its multicoloured stage costume, reflecting the characteristic creativeness of one of the most original fashion brand. To give life to this ambitious project, the Italian Maison entrusted altreforme's innovative expertise, commissioning marvellous made to measure furniture characterized by challenging and amazing shapes that enhance the company's technological manufacturing know-how: aluminium pouf and room dividers, soft as sheets of paper, recalls the iconic Harlequin collar; metallic shelves and tables illuminate elegant dresses and accessories; the multicoloured Arlecchino ceiling with its motley rhombs alternated to expert play of light, is a metaphor of the inspiring character of the concept. Original glass and wood furniture, realized as in a tailor shop, have been placed by altreforme side by side to the modern aluminium sinuous shapes, mixing materials, transparencies and colours to create an immediate visual impact. 


Click here to leaf through our book dedicated to the boutique realized for Moschino